My work Lidl

Lidl

Campaigns

An an ever-changing world of shopping behaviours, Lidl – one of Irelands well known and respected discount retailer – are always challenged on defining their brand positioning and bringing it to life as a distinct, cohesive and engaging brand world and communications platform year on year. Our ambition was always to ensure the brand was fit-for-purpose for today and for the future – engaging current and new customers alike.

In-depth customer research provided key insights and bring to life and prioritise key audience segments. It also provided crucial information on shopping behaviours, motivations, drivers and brand perceptions. All of this formed a solid foundation for brand framework and allowed us to identify how we could engage with each of our audiences in a way that would resonate and clearly position Lidl in their minds.

The next stage was to build on that framework within teams and develop our communications platform – starting with a distinct tone of voice and visual world. This was an ongoing requirement as the store had to align with the time of year, season it was in etc. Every theme required a new brand world and creative toolkit for Lidl that gave them a distinct voice, a consistent look and feel and set them apart from the competition. This was then brought to life in all brand communications – from instore POS and events, to internal communications and ATL campaigns.

A Little Bit
of Magic

Presentations
Brochure
Marketing Planning
Digital Marketing
Content Creation

Choose
a Live
a Little

Digital Marketing
Content Creation
Advertising

Dig In
Campaign

Marketing Planning
Digital Marketing
Content Creation
Web Design
Email Design

Bakery Brochure

In May 2015, Lidl Ireland launched a bakery brochure to highlighting new products within the freshly baked section in-store. Our team was responsible for developing the styleguide, as well as co-ordinating the photography and organising the content.